Hortons estate agency was founded in 2016 by 26 year old Adam Horton who left school at the age of 17. It is based in the East Midlands and operates on a franchise basis.
Hortons aims to fill the gap between traditional high street estate agencies and on-line agencies such as Purplebricks. It combines the convenience of an on-line presence with the highest level of personal service. Given where it is based, Hortons is aimed at Middle England in every sense.
Franchisees are experienced estate agents who appreciate the greater freedom, responsibility and earning potential than is offered by the other models.
To date Adam has 7 franchisees. In April 2019 Dunelm Partners made an initial investment to allow Adam to improve the Hortons website and other technology and in December 2019 invested a further £200,000. This further investment is intended to expand the number of franchisees up to 25, 50 and 100 in each of the following three years.