Fussy is a business set up in 2020 by 34 year old Matt Kennedy and his business partner Eddie Fisher to produce and market personal care products that are not only the best at what they do but also do no harm to the human race and our planet starting with a natural refillable deodorant.
The casing for the deodorant is made of a plant-extract based plastic that is fully bio-degradable and refills, which are also plant based, are sent direct to the customer’s door. It’s green and eco-friendly in every sense at the same time as being a highly effective deodorant – as one would expect from a company that is Fussy in everything it does!
Having initially been funded by family and friends in December 2020, Fussy raised over £500,000 in new equity with Dunelm Partners contributing £100,000. This fundraising followed on from a highly successful campaign for the deodorant on Kickstarter that achieved advance sales of just under £120,000 in four weeks.
As the result of the Kickstarter campaign suggested, when launched into the market sales of the deodorant took off to the extent that in Fussy’s latest financial year ending March 2023, gross revenue exceeded £3.4 million.
To maintain the momentum in 2022 Fussy raised a further £1.5m with Dunelm Partners again participating and including a successful crowd-funding exceeding £700k. Excitement occurred in early 2022 when Matt and Eddie pitched on BBC’s Dragons Den attracting great interest from all the dragons and resulting in Deborah Meaden and Peter Jones joining Fussy’s investor base. The TV appearance also gave the sales figures a notable boost!
2022 also saw Fussy takes it’s first steps into retail by gaining a listing in over 800 Tesco stores.
With the funds that it has available, Fussy’s aim is to continue to expand the business but in accordance with it’s firmly held eco-principles. The expansion will be both product related (expect to soon see Fussy body wash) and geographic. All of which means more excitement ahead!
For more information on Fussy please go to www.getfussy.com
